July 1, 2023

July 1, 2023

July 1, 2023

Art & Design Promos

Art & Design Promos

Art & Design Promos

When your design professor asks you to create a 36-page promo booklet for the entire art and design program, here’s my advice: run. Unless, of course, they let you sneak yourself in there with laser eyes shredding through paper (see left). Stepping outside my usual “style” and coordinating with printers to get 700 copies shipped to high schools across the country was a humbling exercise in controlled chaos (and ego death). That said, I learned a ton—and hey, the department loved it, so I call that a win.

When your design professor asks you to create a 36-page promo booklet for the entire art and design program, here’s my advice: run. Unless, of course, they let you sneak yourself in there with laser eyes shredding through paper (see left). Stepping outside my usual “style” and coordinating with printers to get 700 copies shipped to high schools across the country was a humbling exercise in controlled chaos (and ego death). That said, I learned a ton—and hey, the department loved it, so I call that a win.

When your design professor asks you to create a 36-page promo booklet for the entire art and design program, here’s my advice: run. Unless, of course, they let you sneak yourself in there with laser eyes shredding through paper (see left). Stepping outside my usual “style” and coordinating with printers to get 700 copies shipped to high schools across the country was a humbling exercise in controlled chaos (and ego death). That said, I learned a ton—and hey, the department loved it, so I call that a win.

Dribbling
Dribbling
Dribbling

Year

Year

Year

Year

2023

Category

Category

Category

Category

Print Layout

Product Duration

Product Duration

Product Duration

Product Duration

2 Months
Research
Research
Research

The Art & Design department has three main branches: Fine Arts, Film & Photography, and Graphic Design. I needed a concept that tied them together beyond just “We make stuff.” After another sleepless, mildly existential night, it hit me—everything we do in our weird little three-story building is about making visual noise. Disrupting, composing, manifesting. So that became the theme. The whole booklet leans into that chaos—visually "noisy" by design. Or at least that’s my excuse for cranking the 'generate noise' filter on 95% of the spreads.

Design
Design
Design
Development
Development
Development
Concept
Concept
Concept
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Let'S WORK

TOGETHER

i'll pretend to know what I'm doing so that you don't have to.

Let'S WORK

TOGETHER

i'll pretend to know what I'm doing so that you don't have to.

Let'S WORK

TOGETHER

i'll pretend to know what i'm doing so that you don't have to.