Designers at Mesa is the graphic design club at Colorado Mesa University, and I had the privilege of serving as co president during one very short but undeniably absolute reign. When it came time to retire the old name, Mesa Emerging Designers, and give the club a fresh look, I knew the next generation would immediately do what I wanted to do, which is change everything again. So I built a toolkit that invites that evolution instead of fighting it. DAM is not meant to be static. It shifts from class to class, trend to trend, and technology to technology. The logo is built from the simplest building blocks of design, a circle, a triangle, and a square. At the end of the day we are all just children playing with shapes, so there is no reason to overcomplicate it.